No into a Yes – Visually Converting an Objection

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When you hear no at a public involvement meeting, do you think road block or opportunity?

If the aim of public involvement is to encourage purposeful input into the decision-making process, then this naturally opens the door to objections and outright no’s. However, with the right tools that inform and build trust, you can overcome obstacles.

Understanding your target audience and identifying when you lost your audience are essential skills to take into a public involvement meeting.  Also essential is knowing how to press into a concern and convert a potential no into a yes.

In the transportation industry, for example, presenting urban design upgrades in a business district that addresses traffic calming, parking issues, accessibility codes and the creation of a pedestrian gathering place can be overwhelming to stakeholders. The use of well thought out support media such as renderings or animations can quell concerns and answer questions. However, what happens if a stakeholder asks about the design view from a particular location, such as their business window, that’s not covered in the available media?

Here is where you can turn the potential negative into a positive by adding an additional visualization tool to your toolbox. This new tool (it’s actually not that new) is Immersive and Interactive Visualization. Responding to the stakeholders’ concern ‘on the fly’ will more often than not put them at ease since you revealed rather than concealed and answered their question.

Using this additional technology in your public involvement presentations actually invites dialog, and can be your early warning system and identify unseen concerns. Other advantages include transparency and immersion. So, when you’re presented with a no, don’t look for the exit.  Instead, engage, immerse and interact with stakeholders to achieve real-time solutions.

Gary Rackliff / Real Image Solutions

Natan Elsberg / RDV Systems

About Author

about author

Gary Rackliff

Gary Rackliff brings over 20 years of experience, professionalism and success to Real Image Solutions. Prior to Real Image Solutions, Gary served in the Royal Air Force for 10 years. During those 10 years, he was deployed to multiple overseas locations, including Hong Kong, Falkland Islands and Belize.

Following his service in the RAF, he worked as a civilian engineer for British Aerospace in Saudi Arabia, attached to the Royal Saudi Air Force based in Dharan, close to the Iraqi border. Those three years, included support of Desert Shield and Desert Storm.

On leaving British Aerospace, he moved to the United States and worked in Flight Operations at the Orlando International Airport.

A career change took him into CAD Drafting and 3D Visualization. Gary worked for R. Miller Architecture (RMA) in Orlando for 9 years, where he was tapped to start up R. Miller Visualization (RMV).

When Gary left RMV, he started his own company, Redcoat 3D, which ran successfully until selling it as an asset purchase to IMAGINiT Technologies in 2006, where he remained until June 2009. In September of that year he started VIS, an international design visualization firm based in Rock Hill, S.C.

Having left VIS, Gary returned to Central Florida focusing on all aspects of technical management, pre and post sales, training and implementation throughout Brick RoadFX client base and all of its geographical regions.

In April 2012, he accepted a full-time position with one of BRFX clients, BCC Engineering as Senior Visualization Designer, where he remained until branching out and Starting Real Image Solutions.

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